GREEN REEF INITIATIVE

We all want to give our children a beautiful, thriving world to explore and grow in. For us this means safeguarding our planets most delicate ecosystems, which is why we created the Green Reef Initiative - our in-house charitable program designed to preserve the wonders of nature for our children.

When you choose GREEN REEF CO. you choose a brand that cares deeply about the world we’ll leave behind for the next generation. We believe that by weaving sustainability into every part of our business and supporting essential conservation efforts, we can help create a thriving, vibrant planet that our kids can one day pass on to their own.

Thank you for joining us on this mission.

Because of you, each purchase is a promise of hope for our reefs and a step toward a sustainable and joyful future for our children.

Love and gratitude,

Anna

Fighting Fashion Pollution

The fashion industry is one of the biggest contributors to environmental harm, and as creators of timeless, sustainable children’s clothing, we’re determined to be part of the solution.

We don’t just focus on making safe, beautiful clothing, we minimise our environmental impact, conserve resources and protect our oceans by ...

  • Using OEKO-TEX dyes to avoid harmful substances running off into our soils and waters

  • Responsibly managing industrial waste

  • Utilizing "deadstock" for parts of our garments to stop fabrics from going to landfills

  • Repurposing water in our manufacturing processes

  • Packing your orders in plant-based and compostable Eco-mailers

$1 for Ocean Conservation

Coral reefs are vital to our Oceans’ health, serving as nurseries for marine life and natural shields for our shorelines, but they are disappearing at an alarming rate.

Through our Green Reef Initiative we pledge $1 of each purchase to plant coral in our reefs.

Each piece of clothing you buy for your little one not only provides comfort and style - it becomes a small yet powerful step towards healing our planet’s most precious ecosystems.

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